Browsing All posts tagged under »Anheuser-Busch«

Shelf Space a.k.a. Location, Location, Location

November 30, 2012

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The growth in the number of craft breweries may lead to an expanded variety of beers but that does not mean that consumers will be able get their hands on them. As of August there were 1,303 breweries in planning – there are currently 2,142 breweries in the US. Where are all these breweries going […]

China and Beer: A Quick Look at a Complex Topic

October 3, 2012

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It is both surprising and obvious that China is the biggest beer market in the world. Surprising because beer is heavily associated with European culture (at least from an American and Western-centric perspective), obvious because China is the most populous country in the world. In 2011 50 billion liters of beer were consumed in China. […]

a focus on Premium as the industry contracts

May 9, 2012

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  Earlier in the year I looked at Anheuser-Busch InBev’s U.S. strategy after Coors Light replaced Budweiser as the number two beer in the country, in volume. In this news I saw the colorings of AB InBev’s strategy of focusing on profit. At the time, volume and sales numbers were not available from AB InBev, […]

A brew by any other name

February 13, 2012

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On an interpersonal level, there are few things that can start a beer-related argument as easily as the opinion on tasting/judging to style. This basically comes down to there being two basic opinions about how to assess the overall quality of a beer: Is this a good beer? Or, Is this a good (style of […]

Market Share or Profit, or Both

January 13, 2012

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In a culture where corporate growth is the assumed goal, it is easy to presume that growing a company’s market share would increase its profits. Why else would a company want a bigger piece of the consumer-pie if not for more money? Bigger is better because more is better, right? Luckily there is, and always […]

Brown Bubbly Economy

November 28, 2011

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From brewery manufacturing to agricultural production, craft breweries are growing and providing jobs at a much needed time in our country. They are a small glass of bubbly economic growth. From higher labor inputs to skilled training and agricultural inputs to innovation, craft beer is spurring growth. At the center of the brewery industry is […]