Browsing All posts tagged under »Market Share«

Shelf Space a.k.a. Location, Location, Location

November 30, 2012


The growth in the number of craft breweries may lead to an expanded variety of beers but that does not mean that consumers will be able get their hands on them. As of August there were 1,303 breweries in planning – there are currently 2,142 breweries in the US. Where are all these breweries going […]

China and Beer: A Quick Look at a Complex Topic

October 3, 2012


It is both surprising and obvious that China is the biggest beer market in the world. Surprising because beer is heavily associated with European culture (at least from an American and Western-centric perspective), obvious because China is the most populous country in the world. In 2011 50 billion liters of beer were consumed in China. […]

a focus on Premium as the industry contracts

May 9, 2012


  Earlier in the year I looked at Anheuser-Busch InBev’s U.S. strategy after Coors Light replaced Budweiser as the number two beer in the country, in volume. In this news I saw the colorings of AB InBev’s strategy of focusing on profit. At the time, volume and sales numbers were not available from AB InBev, […]

Market Share or Profit, or Both

January 13, 2012


In a culture where corporate growth is the assumed goal, it is easy to presume that growing a company’s market share would increase its profits. Why else would a company want a bigger piece of the consumer-pie if not for more money? Bigger is better because more is better, right? Luckily there is, and always […]